Is it a ridiculous idea to be just a little bit selfish in the best possible way?

You've been showing up for everyone else. It's time someone showed up for you starting with a free guide that finally puts you first.

Introducing the Selfish Starter Kit — your free bundle to begin choosing yourself. Five tools, one direction: you.

  • Your "The Selfish Toolkit" PDF

    Your pocket-sized guide to scripts, frameworks, and exercises to set boundaries that hold with colleagues, clients, and the people you love most.

  • One Weekly Reflection Prompt

    Every week, one honest question in your inbox. Designed to strengthen your self-awareness, your voice, and your relationship with yourself — one prompt at a time.

  • #TransformationTuesday on Substack

    Every Tuesday, one practical tool, insight, or shift to add to your toolkit. Short, useful, and always in service of the good kind of selfish.

  • The Brain Types Self-Awareness Course

    Discover the patterns that shape how you think, lead, and connect. When you understand how your brain works, you stop fighting yourself — and start working with yourself instead.

  • The Selfish Reading List

    Six books personally chosen to help you protect your own interests, trust your own voice, and treat yourself with the same generosity you give everyone else. Your self-image will never be the same.


If you've ever thought, "I should have my own needs figured out by now," or "Am I allowed to want more than this?" you are not alone.

You don't need to have it all worked out before you begin.

You just need the courage to stop abandoning yourself one small moment at a time and start listening to the woman who has been waiting patiently for you to finally put her first.

Consider this your invitation to pause, get honest, and begin reclaiming yourself from the inside out.

You don't need to have it all worked out before you begin.

Please sign up below, and you'll receive your freebies.


Testimonials

Dan Marsh

Emel models how progress at anxiety inducing life journeys can be made.

Chaoping Ma

Emel is a role model for me in the way she learns, coaches, and shows up. I've learnt so a lot and felt so much supported while being coached by Emel.

Elena Marsh

Emel shows an incredible commitment to growth and development. She is highly disciplined and goes the extra mile. Emel makes a difference in others' lives through coaching while enjoying the journey.

Caroline Reelitz

I had the pleasure to have six hours of coaching with Emel and it helped me a lot to figure out what my professional passion is and which direction I wanted to take in the next months. We chose a topic for each session, but there were lots of twists and turns through the discussions, so I found out new things about myself every time. Her questions, the tools and homework resulted in a very well-rounded profile, and I would recommend coaching with Emel to anyone.

Onur Atug

10 coaching sessions I had with Emel gave me the opportunity to gather my thoughts and concerns about my career, to prioritize them and shape the necessary action plans. Coaching also helped me reconsider my strengths and weaknesses and gave me a perspective on how I can focus on my strengths. At the end of this experience, I felt completely relaxed and stronger. Thank you Emel.

T.

I have attended three coaching sessions with Emel, each of which lasted for about 1.5 hours. I'm impressed by her inspiratory questions digging into my experiences, helping me discover hidden points that are actually crucial for me. Besides, I like her exercise tasks about loving myself and I keep doing them after the sessions. Another thing is that I learned from her to celebrate what I have done. I never thought I had so many things to celebrate. The feeling is really good and long-lasting!

Iva P.

I am grateful to Emel for the caching provided. Although we had only two sessions, her professionalism and support were evident. She helps break down situations and view them from a different perspective, which can be incredibly helpful when one gets stuck in a loop of overthinking. I wish you a successful continuation of your career, and I have no doubt that you will help many people achieve their goals.

Qing Xu

I had the privilege of having multiple coaching sessions with Emel during September and October of 2024.She has an extraordinary ability to listen with genuine understanding and deep empathy, creating a safe and nurturing space where you feel truly heard. Her extensive knowledge of psychological theories, combined with her wealth of creative coaching techniques, makes each session both insightful and fun. Emel helped me think outside the box and view my situation from a long-term perspective, allowing me to gain more clarity about my life path. She also introduced several creative, actionable approaches to me that helped me overcome my writer’s block.

Olga Meaurault

I had the pleasure to have coaching sessions with Emel, and it was a truly transformative experience. Her ability to actively listen, understand my challenges, and provide thoughtful guidance and powerful questions was remarkable. It helped me to go to next level. Through her coaching session, I gained confidence and clarity, which helps me achieve my goals more effectively. Emel’s supportive and professional approach made a real difference, and I highly recommend her to anyone looking for a coach who truly empowers and inspires growth.

Looking for meaningful takeaways? Here’s what people love exploring with me:

🌟 Self-discovery tools that spark clarity—through reflection prompts, strengths mapping, or purpose-driven exercises

🧭 Career and leadership insights you can actually use—practical strategies, mindset shifts, and guidance

🤝 Connection and confidence-building from engaging discussions to interactive activities that help you grow with others